What is pay per click (PPC) advertising?

Pay Per Click (PPC) marketing strategy is your choice if you need fast results. PPC is a form of marketing where you pay to advertise your products and services in leading search engines. These search engines offer PPC services as Google's AdWords, Yahoo's Search Marketing, and Microsoft's Bing ads. However, the opening of Google's AdWords is “No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads." As a successful marketing campaign, PPC enables you to receive measurable results

To advertise using PPC services, create an ad using your business keywords. When a user searches using any of your keywords, your ad appears next to the search results in sponsored links. You pay only when the user clicks on your link.

How Blue pay per click marketing works

You should understand that trusting out PPC services implies adopting a successful cost effective marketing strategy. Blue is an experienced Pay Per Click company in Palestine and other various kinds of services. Search engine marketing experts at Blue offer you a good PPC campaign taking into account your advertising budget.


Here is a brief process of our pay per click campaign

Market research

At Blue, marketing experts conduct research to provide you professional and effective PPC services. These researches are conducting to understand the local market and consumer search patterns around you. This includes digging deep into your business, your USP, your competitors, your customers, as well as their demands and needs. We spend time doing our research to deliver the best for you.

Keyword research

Keyword research as an element of PPC marketing strategy, it enables you to generate a set of keywords that ensures greatest possible PPC value. In other words, PPC is an intellectual way in that it chooses the best keywords for you. At Blue, we undertake deep analysis of various things as searcher intent, search volume, and even relevancy of various keywords to the buying process. This analysis provides us with a set of keywords and phrases that is effective for your business.

Account & campaign creation

Go to Google Adwords and create an account; it’s easy. As a first time advertiser, you'll use AdWords' Starter Edition by which you’ll go to your first PPC campaign. Afterwards, you can switch to the Standard Edition anytime you want.

A/B testing

Because we care about your ads, we don’t just monitor the performance of it and improve the overall cost per click score, we also conduct test to maximize its performance.

Landing page optimization

PPC alone can’t turn your visitors into customers. To do so, you must have a landing page for your ads. A landing page is single page that presents your ads once visitor click on it. We at Blue specialize in creating successful landing page designs that lead visitors through the buying cycle and help you in making and increasing your sales.

Lead generation

Your ad appears after search queries; however, most likely, these searchers would click on it which would result in lead generation and conversion. Every time a user clicks on your ad, you pay Google a certain amount.


If you want to appear on the top pages of search engines within a short time and generate more awareness toward your site, then go for PPC. However, the main tow advantages of PPC are that it is much more expensive than SEO and that it stops benefiting you once you stop paying for your ads.

At blue, we can help you in having a more long-term campaign by using a combination of both PPC and SEO. By this, you are able to get customers and long-lasting top rankings.

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